Against the backdrop of a slowing property market in London, our provocatively straight-talking campaign, targets home buyers and sellers by urging them to ‘Get Foxtons On It’ for the result they need.
The campaign celebrates the sheer energy and drive that make this brand so famous. The ‘Get Foxtons On It’ campaign is live across the capital on out-of-home, London buses and London Underground sites, as well as digital, online and social media.
Our strategy was to push back against an insidious and malign enemy…eating at home (think Ubereats, Deliveroo, JustEat.) We needed to establish an alternative narrative – one in which going out was reasserted as the better, more rewarding way to eat. Hence the big idea: 'Get Out More'.
The ‘Get Out More’ campaign depositions 'staying in' with its bold and boisterous attitude, whilst asserting the huge privilege we enjoy living in London – the food capital of the world.
The work is provocative and noisy. Which means it's getting noticed, delivering 40% increase in traffic and revenue.
Changing energy supplier is a massive faff – most people simply can’t be bothered to do all the legwork
So we challenged the people of Britain to take a selfie with their bill - a Billselfie - and send it direct to EDF Energy to see if they could save
To date over 100,000 people have switched since we asked to "show us your bill"
THE JOCKEY CLUB
Horse Racing. To many, a bygone sport.
By creating a rallying brand vision “Race On” we repositioned The Jockey Club brand to be more relevant to a younger audience disinterested in horse racing.
Our identity system allowed racecourses to express their individuality, whilst feeling part of something bigger.
With the savoury snack market getting fast saturated with quinoa salads, baked courgette sandwiches, and kale & mackerel smoothies, Ginsters were losing share.
We positioned Ginsters as the proud antidote to this health obsessed culture, proudly proclaiming "feed the man"